GREEN VOICE OF YOUTH IN MEDIA: innovations and environmentally responsible consumer behavior

GREEN VOICE OF YOUTH IN MEDIA: innovations and environmentally responsible consumer behavior

Year of Realisation:

2018

Goal and Project Description:

International training of nonformal education
20-25.08.2018. Veliki Gaj, Serbia

By adopting the sustainable green living concept and green purchase behaviour in many countries, little focus was put on influence of youth in its dissemination. We recognized that green advertising is a tool to promote an eco-friendly, environmentally responsible behaviour among young people. It is also important in promoting green innovations in order to boost future ones as an attempt to minimize the size of our ecological footprint. Combining effectiveness of this tool and listening to the voice of youth, the project idea was created.

The aim of the training course is to empower and build capacities of youth and environmental organizations for communicating and promoting sustainability (environmentally responsible consumer behavior) and green innovations in media in a youth friendly way.

Project Results:

The objectives of the training are:

• Transferring knowledge of the basics of sustainable green living concept covering production made with social and environmental concern and its eco-labels

• Raising awareness about the importance of involving young people and how media such as social networks and blogs can be useful

• Sharing tools to disseminate importance of those sustainable parameters via media for youth

• Sharing tools to disseminate green innovations and empower youth in green entrepreneurship

• Building skills of youth workers and youth leaders on how to develop messages that engage targeted audience

• Stimulating sharing of young people’s interests and knowledge connected to environmental issues

• Creating space for exchanging examples of best practices; for networking and exchanging experiences

Target Group:

Youth workers and youth leaders motivated to trigger and empower young people they work with in their organisations to green promotion and green innovations

Project Spacial Area:

Belgrade, Serbia

Funding Sources:

Erasmus Plus Programme of the European Union (financed through Tempus Foundation in Serbia) (12.648 euros)

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